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Bliss Legal Studio, PC

Bliss Legal Studio, PC

Los Angeles, California

The Team

Attorneys

Two senior practitioners with decades of combined experience closing major entertainment deals. We do not assign your matter to associates — you work directly with us.

Brian Alexander
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California State Bar
Entertainment & Business Affairs

Founding Attorney

Brian Alexander

Entertainment Attorney & Business Affairs Executive

Specialist · Music-Visual Deal Complexity

Brian Alexander is a founding attorney of Bliss Legal Studio, PC, bringing over 30 years of experience in the entertainment industry. He is an entertainment attorney and senior business affairs executive whose career spans representation, management, and in-house leadership at some of the industry's most recognizable companies.

Most recently, Brian served as Senior Vice President of Business and Legal Affairs at Universal Music Group's Polygram Entertainment, where he led film and television dealmaking for the division during his tenure there. He closed two of the largest documentary sales in the market: Selena y Los Dinos to Netflix and Man on the Run (Paul McCartney) to Amazon, structured a first-look deal with Lionsgate, and built premium distribution partnerships with Netflix, Amazon, HBO, and Apple. He played a central role in establishing Polygram Entertainment as a credible premium documentary and music-driven content player.

Prior to UMG, Brian held senior roles at Viacom, Discovery Communications (two separate stints), and Magical Elves, the production company behind Top Chef and Project Runway. Earlier in his career he worked at ICM Partners, Writers & Artists Agency and co-founded Essential Talent Management, developing a deep understanding of the representation landscape that informs his transactional practice to this day. He is particularly proud to have helped his sister sell the film rights to her book, “How to Lose a Guy in 10 Days,” and being an integral part in making that film a box office success, grossing over $177 million worldwide, and influencing a wave of romantic comedies that followed.

Brian advises clients on the full spectrum of film and television transactions — from development and production through distribution and platform licensing — with particular expertise in documentary and music-driven content.

SVP, Business & Legal Affairs

Universal Music Group / Polygram Entertainment

Deal History

Netflix · Amazon · HBO · Apple · Lionsgate

Prior Experience

Viacom · Discovery · Magical Elves · ICM

In the Industry Since

1993 · 30+ years

Mara Virabov
Contact Mara

California State Bar
Entertainment & Intellectual Property

Founding Attorney

Mara Virabov

Entertainment Attorney & Rights Specialist

Specialist · Music-Visual Deal Complexity

Mara Virabov is a founding attorney of Bliss Legal Studio, PC and an experienced entertainment lawyer whose practice focuses on film, television, and intellectual property transactions. She brings deep expertise in rights acquisitions, chain-of-title analysis, and content licensing across all stages of the production and distribution lifecycle.

Mara has represented producers, production companies, and content creators in transactions spanning scripted and unscripted television, documentary, and digital media. Her work encompasses option and purchase agreements, underlying rights acquisitions, clearance strategies, and distribution agreements with major streaming platforms and international buyers.

Her background in intellectual property law complements the firm's transactional practice, enabling Bliss Legal Studio to provide integrated counsel that addresses both the deal structure and the rights foundation underlying it. Mara's approach is thorough, creative, and oriented toward practical outcomes for clients navigating complex multi-party transactions.

Mara is a member of the California State Bar and has been active in the Los Angeles entertainment law community throughout her career. She brings a client-first approach to every matter she handles at the firm.

Focus Areas

Rights Acquisitions · Chain of Title · IP Licensing

Content Types

Scripted · Unscripted · Documentary · Digital

Platform Experience

Major streamers · International distributors · Independent buyers

Admitted

California State Bar

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